Journal10 min read

2026 ChinaJoy Journal

fake traffic, Independent Website,Interactive Website,Deal Website

#diary#english#writing
Daily writing format

Chinese diary, English version, useful expressions, and a short reflection.

中文日记

本周五(7月31日)凌晨到达的上海,北京时间7点多从北京出发到上海参加第二天的CJ,找公司的负责人要了一张专业观众票,随即联系好友越好第二天一起CJ逛展,说实话作为专业观众进入会场,我还是第一次去,之前都是去另一个游戏展区看美女跳舞去了(直到昨天为止我还一直以为CJ就是做这个的),由此想象单身经济在中国的未来前景还是很大的。
第一站就是去了的portnerboost展台,我个人认为中国区他们属于affiliate的二级梯队类别吧,第一次知道这个公司就是通过google的CSS,如今为google做CSS平台的应该不在少数公司了吧,在来展之前,我是做了一些工作的,比如开始尝试做公司的导购站,cashback站,比价站,但是也就是导购站在google推广了一下,但是几乎没有后续,我无意间看到了portnerboost的文章,发现了比价站这个东西,开始动手尝试做这个动作。
另外跟一个老板聊我尝试做比价站的事情,他表示他之前申请过一个特别厉害的域名,网站做的也是高大上的导购站,希望通过推广/google导流以后,把用户留存在自己的网站的事情,但是后续非常差,他们由此打住了。这个老板做的动作,说实话让我大吃一惊,因为我在来CJ之前刚刚干了这个事情,我申请了一个比价的域名,并且开始做网页设计做不同国家的语言的网站,难道就此打住吗?
parnerboost的运营负责人告诉我,投放的时候,从ads网站比如google, propeller ads,直接推广诸如,amazon.com, titkok.com的域名的商品,会被广告主审查,如果流量方的流量出现了问题,或者你推广的时候转化率过低,广告主会核减,广告主会对你的推广流量做二级审查,从而限制你的推广预算。说实话这个问题我想过很多次,但是一直没有找到解决方案。由此parnerboost的运营负责人告诉我,最好是做一个中间跳转页面,比如互动的网页等,让用户引流到你的中间跳转页,你在这个你自己的域名站点下做用户的点击/转化的优化。这样可以避免2个问题。1 :如果你的流量来源就有问题,他的跳失率会非常高,你要过滤掉这部分用户,作为黑名单用户。2 :如果用户有浏览行为/互动的广告行为,这个用户是个正常用户,你只需要对这部分用户进行优化就行。但是这个问题也是涉及到我碰到那个老板说的情况,用户留存在自己的站点的成本非常高。这个我也想不到更好的办法了。作为一个海外新人小白,我觉得这些前辈的经验和做法,可能我只能规避一些,但是真正的想要直接拉通,也许会有很长的路要走。
除了这几个,我跟invole.asia, propeller ads, moloco, tradplus都沟通了一下,但是都没有得到过特别多的实质性的内容。倒是碰到了2个做互动激励的推广的平台,一个是面向日本的skyflag,一个类似有米的激励平台的mooffers平台,这2个平台后期都可以作为测试激励ads平台,看看能不能作为一个补量渠道尝试合作起来。
ByteC ads平台推广也在推广他们的DSP商业化平台,他们在东南亚各个国家Tiktok linkshare都处于前三,他们的linkshare有外放和自投,但是占比他们没有透露,他们的Tiktok linkshare的有CPA和CPS的预算,因为他们量级足够大,所以可以拿到的预算和佣金比例也比较有优势,如果我们有想法跑的话,他们给我们的tiktok的分成比例可以给予较大的分成。他们tiktok跑的足够优秀,这也是他们能推广起来他们的平台的主要因素了。推广方案我没有得到这也一个遗憾,后续还得持续的沟通看看是否可以拿到更多的信息。
跟一个代运营的公司沟通,他们分享了他们在代运营的几个ads平台的的情况,newsbreak,smartnews属于美国中老年社区平台,适合推广保健品行业,reddit 属于美国版的小红书,需要长期主义内容运营,公司需要有足够的预算才能支撑在这个平台推广。bigo,media go这种渠道已经属于游戏的红海渠道了,自己有APP的产品可以作为深耕渠道。

My English Draft

On 7/31, I arrived in Shanghai and attended the ChinaJoy expo. PartnerBoost Affiliate has some premium offers, such as nutrition products, e-commerce, tools, and brands. PartnerBoost has cooperation with Impact and Awin, and ClickDealer can get offers from PartnerBoost.

PartnerBoost’s operation manager gave me some useful advice: create some independent sites to attract users, such as interactive advertising sites like Big Wheel, Scratch Cards, etc.

Through these sites, you can identify fraudulent traffic and avoid it. Fraudulent users won’t enter genuine interactive advertising sites, or the jump loss rate will be extremely high. Genuine users will interact with the site’s games, so valuable users will eventually enter your system.

I met another boss. He told me that his team had a hands-on manager. They created various kinds of sites, applied for some premium domains, and built some shopping guide websites and interactive advertising sites. However, high costs, low conversion rates, and low retention rates held them back. They hesitated and finally gave up.

In fact, I was more confused than ever.

As conversion supplements, incentivized advertising platforms like Skyflag and Mooffers could be potential channels for cooperation.

ByteC Ads ranks highly among TikTok LinkShare publishers. They can offer us a good commission rate.

However, it was disappointing that I didn’t get much useful information.

By the way, I got some other information: NewsBreak and SmartNews ads mainly target middle-aged and elderly users in the USA. You can promote nutrition products there and so on.

句子错误总结

词性错误比较多 advice(不可数) conversion(转化率,不是 conversation) fraud(形容词 fraudulent) collaborate(动词) 一些搭配不像英语母语商业人士写法 create independent sites → 可以,但更自然是 build dedicated sites allure users → 很书面甚至有诱骗意味,通常用 attract users sky-high → 可以,但这里稍微口语

Mistakes / Corrections

attened for ChinaJoy panoply : attend 后面不用 for,✅ attend a conference,panoply = 一整套东西、盛大的展示(偏文学)ChinaJoy应该:conference have a corprate with impact / awin : PartnerBoost has partnerships with Impact and Awin. gave me some useful advise : advice = 名词,advise = 动词, He gave me some advice. He advised me to create a website. allure users : allure = 吸引(带诱惑、魅惑),The perfume allures customers. 商业互联网:attract users fradulend traffics : ✅ fraudulent traffic; traffic不可数。 Jump loss rate : jump loss rate 不存在。 drop-off rate/ abandonment rate; 例如: bounce rate will be extremely high deposit into your system : deposit 通常:存钱。 互联网:enter your ecosystem / become valuable users/stay in your system flinched : flinch = 因为疼痛、害怕突然退缩。商业:backed out / abandoned the project more at sea than ever : at sea = confused 不过偏文学。商业日记可以。I was more confused than ever. Inventivized advertising ads skyflag : 广告行业:incentivized traffic / incentivized ads。 不要:incentivized advertising ads ByteC ads have a high rank : 更自然: ByteC Ads ranks highly among TikTok LinkShare publishers.

Reflection

fake traffic → filtering → genuine users → ecosystem 学习商业固定搭配:

例如今天出现:

attract users fraudulent traffic conversion rate retention rate hold someone back back out of a project partner with

这些比背单词价值高。